About / Independent practice

Brice Lamarque

Independent digital strategy and delivery consultant based in Hong Kong.

I help organisations turn business and customer challenges into clear digital strategies, better experiences and practical delivery.

My experience spans digital strategy, customer experience, product, technology, commercial growth and operational leadership. This allows me to work across the space between what an organisation is trying to achieve and how digital can make it happen.

01 / Professional profile

Strategy, product, technology and delivery

I have spent more than a decade working across digital strategy, product, customer experience, technology and commercial leadership.

My experience includes working with enterprise organisations, listed companies, public-sector organisations, charities and smaller organisations, as well as leading digital services businesses.

I have worked on more than 100 digital solutions, from enterprise platforms and websites to mobile applications, across APAC. I have also led cross-functional teams spanning product management, business analysis, UX/UI and development.

This experience has given me a practical understanding of the full journey from business objective and customer need through to strategy, product definition, technology, implementation and continuous improvement.

02 / Career journey

Experience built across the whole digital journey.

2026–presentHong Kong

Independent Digital Consultant

Today I work independently with organisations that need clearer digital direction and practical execution. My consulting work spans digital strategy, positioning and segmentation, customer experience and journey design, websites and digital presence, CRM and booking systems, digital platforms and workflows, technology selection and digital project delivery.

Recent work includes helping a creative workshop business clarify its positioning and customer journey before selecting and implementing booking and CRM systems, as well as advising a Hong Kong charity on its website, hosting and ongoing digital technology operations.

2015–2026Hong Kong

Rush Hour Digital

Clients & Operations Director, Partner

2017–2026

I was part of the senior leadership team of an enterprise digital services business, with responsibility spanning digital strategy, client leadership, product, customer experience, technology, commercial growth and operations.

I led strategy and delivery for major organisations including HSBC, Hong Kong Jockey Club and New World Development, managing a multi-million-dollar portfolio.

Over this period, I delivered 100+ digital solutions across enterprise platforms, websites and mobile applications for organisations across APAC, reaching millions of users. I led cross-functional teams across product management, business analysis, UX/UI and development, and scaled the product organisation to 20+ people.

My work covered the product lifecycle from discovery and strategy through UX/UI, development, launch and continuous improvement. I helped organisations modernise digital platforms through headless architecture and API-based integrations, working directly with senior business stakeholders to translate commercial and organisational objectives into products and experiences.

I also developed new digital services and recurring-revenue models, and negotiated strategic partnerships and market expansion initiatives that contributed to a 300% increase in recurring revenue.

Senior Sales & Account Manager

2015–2017

Earlier at Rush Hour Digital, I worked across sales, account management and solution development, helping enterprise clients understand the business value of digital solutions.

I identified and developed a structured maintenance and support service that became a recurring revenue stream representing 20% of company turnover.

2014–2015Hong Kong

Niceway Asia

Sales & Marketing Manager, Founding Team

Worked across business development, marketing, product and go-to-market strategy, helping establish the company’s market proposition and develop digital products and client projects.

2012–2014Hong Kong

Lexibook

Product Marketing Manager

Worked on product positioning, go-to-market and lifecycle management for connected toys and digital products, including the launch of a new connected-toy range in the emerging IoT / edutainment market.

For examples of the work behind this experience, see Selected examples .

03 / What I bring

A connected view of the work.

Business & digital strategy

I help organisations clarify objectives, identify opportunities, understand audiences and define a digital direction grounded in business reality.

Customer & experience

I bring experience in customer experience, journey mapping, segmentation, positioning, service design and UX/UI strategy, connecting what an organisation wants to achieve with what its customers actually need.

Product & technology

I understand both the strategic and practical dimensions of digital products and platforms, including websites, mobile experiences, CRM, APIs, integrations, headless architectures and digital workflows.

Commercial & organisational leadership

My background includes enterprise client leadership, commercial strategy, partnerships, account growth, business development and operational management. Digital initiatives need to work for the organisation as well as its users.

Delivery

I have managed the full lifecycle of complex digital initiatives, from discovery and strategy through definition, UX/UI, development, launch and continuous improvement. I can work directly with specialist teams or bring in the appropriate expertise where needed.

Explore the services shaped by these capabilities.

04 / Experience at a glance

The breadth behind the practice.

10+ years

Working across digital strategy, product, technology and delivery

100+

Digital solutions delivered

20+

Product and digital specialists led

APAC

Regional experience across digital products and experiences

05 / Organisations & sectors

Different contexts. The same need for clarity.

Enterprise & listed organisations

Including HSBC, Hong Kong Jockey Club and New World Development.

Public sector & media

Experience delivering digital products and experiences for large public-facing organisations.

NGOs & social-impact organisations

Consulting experience focused on digital presence, technology operations and practical digital foundations.

Founder-led & smaller organisations

Helping organisations clarify their positioning, customer experience, digital platforms and operational workflows.

This range of past and current experience informs an independent consulting model that is not tied to one type of organisation or one predetermined solution.

06 / How I work

Experience across the whole digital journey

Because my background spans strategy, product, technology, commercial leadership and delivery, I tend to work at the point where these disciplines need to come together.

That means I can help an organisation step back and clarify the problem before selecting a solution, work through the practical implications of different options, and then shape the appropriate route into implementation.

Sometimes that means improving an existing setup. Sometimes it means choosing a new platform. Sometimes it means defining a digital strategy or reshaping a project that has gone off track.

The common thread is simple:

Understand the problem.Define what is actually needed.Deliver through the right model.

Start a conversation

Let’s start with what you’re trying to solve.

If your organisation needs clearer digital direction or a practical route to delivery, tell me what is on your mind. A short conversation is enough to begin.

Contact Brice